First glimpse: Marni for H&M

Here are the first images of the Marni for H&M collection and it looks fabulous! Modelled by British model du jour Imogen Poots, the collection is destined to be a best seller.

Marni makeover: British actress Imogen Potts is the face of the collaboration which is a first for the Italian designer and the Swedish budget chain. The collection will feature womenswear and menswear

The clothes themselves have been designed by Consuelo Castiglioni and the styling of the shoot directed by Sofia Coppola.

The collection will have a glamourous bohemian edge, which really comes through in the ad campaign which was shot in  the mystical Marrakech.

 Marni for H&M Marni for H&M

Marni for H&M Marni for H&M

These images are a first glimpse of the look book shoot showcasing some of the prints which will be seen this spring / summer season. In true Marni style there is a juxtaposition of bold colors and sophisticated prints bringing the simple silhouettes to life.

Marni for H&M

This vivid collection will direct your wardrobe for spring / summer 2012, women can expect full pleated skirts, cropped trousers, dresses and fabrics ranging from cotton to silk. The mens collection will have a classic masculine feel with a  relaxed take on summer staples and a more subdued use of print. 

Both the womens and mens collections will be launched to the public on March 8th, so set that date aside and book it off work so you can be first in line. Don’t miss out! XOXO

 

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